INTERNATIONAL
EXPANSION
INTERNATIONAL EXPANSION
Our approach to international expansion
For many drinks companies, international expansion is a key part of their growth plan. As we have experience working on literally hundreds of distribution agreements across every continent, we are ideally placed to advise on this process.
We help our clients understand what a successful international business looks like for them. We begin by exploring their domestic business to identify what makes their brand different. Once we have done this, we then help them select the markets which are likely to present the greatest chance of success. The final step is to help them establish the right route to market and to create a commercial plan to execute against.
Here are the steps we follow to maximise International Expansion
Here are the steps we follow to maximise International Expansion
STEP 1
DEFINE SUCCESS
Our first step is to clarify your goals of export (example building a complementary brand led business, trading for income or just adding to brand prestige of international availability). We then share the most appropriate tactics and ways to avoid many common mistakes.
STEP 2
Get home market right first
We use your home market to ensure we have the commercial basics in place, fully understand your brands competitive advantage and explore the best tactics to bring it all to life. An immediate benefit of this should be an improvement in your domestic market which can help fund your international expansion plans.
STEP 3
Identify target markets
Once we are clear on your brands competitive advantage we then look for markets where there is a meaningful prize and where we believe we have enough market insight in order to win in that market.
STEP 4
Route to Market
Having identified the markets we wish to enter, the next step is to identify a route to market. This can either be direct sales to retail, a distributor, or even appointing a country manager to work with a network of wholesalers. We also help construct a value chain which ensures that there is enough margin to keep everyone motivated to sell your brand as well as the required promotional spend and brand support.
STEP 5
Execute brilliantly
